Loop Optimizations

The Loop blog

Experiments, playbooks, and results from optimizing ads, landing pages, and email, end to end.

Marketing Funnel Automation: How It Works and How to Start
Oct 24, 2026

Marketing Funnel Automation: How It Works and How to Start

Marketing funnel automation explained: how it works at each stage, the workflows worth building, how to choose software and how to measure real impact.

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Server-Side Conversion Tracking: How It Works and How to Set It Up
Oct 23, 2026

Server-Side Conversion Tracking: How It Works and How to Set It Up

Server-side conversion tracking explained: how it differs from browser tracking, what it fixes, how to set it up for Google and Meta, and where teams go wrong.

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Email Target Marketing: How to Send Emails People Open
Oct 22, 2026

Email Target Marketing: How to Send Emails People Open

Learn how targeted email marketing works: segments, triggers, personalization, testing and US compliance, with a step-by-step plan you can start this week.

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Ad Creative Testing: A Practical Guide to Finding Winners
Oct 21, 2026

Ad Creative Testing: A Practical Guide to Finding Winners

Learn how to test ad creatives step by step: isolate one variable, set sample sizes, fight fatigue, and automate testing across Google, Meta, TikTok and LinkedIn.

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